What is a Local Citation? Local SEO
In simple SEO terms a Local Citation is simply where your company is mentioned on other websites and places found on the Internet. Local citations are used heavily in helping you to rank in local search results.
An example of a citation could be a business directory such as Yell, Thompson Local or Brown Book where your company is mentioned explicitly by name. Local citations do not to include a link to your site. It could also be where your company is mentioned, cited, referenced or spoken about on other local websites.
How it work?
If Google finds your company information on other local websites and citation directories it can be very confident that your business operates its services in these locations, and ensures Google are more likely to display your business listing when a person performs a search for the types of products or services you provide.
Different sorts of citations
Build local citations, dominate local SEO
Let our in-house team handle the creation and updating of your SEO citations, helping to boost your local authority in Google:
- Manual citation clean-up (fix NAP errors)
- Build new, accurate local citations
- Distribute data via Local Data Aggregators
- Create Google My Business + Bing local listings
- Remove duplicate citations
Our local citation service means you pick the sites and we do the work
We have over 1,600 national, local, and niche citation sites in our database. All you have to do is select the ones you want to use and we’ll deliver an accurate, complete set of local citations.
We submit to important sites including:
- Google My Business
- Bing Local
- Apple Maps
Push your data to thousands of online business directories, mobile apps and mapping services worldwide
We handle data distribution to important Local Data Aggregators who supply your data to a wide distribution network, allowing you to reach thousands of customer touch points.
- Neustar Localeze
We claim and verify your local citations so you have ownership of them forevermore*
Taking ownership of your local citations (aka ‘local directory listings’) means that you control the information they display. You can update it at any point and also prevent 3rd parties from publishing false information.
What makes a great local citation?
A great local citation needs to be seen as credible and trustworthy by both people and Google. This is why established brands such as the Yellow Pages (Yell) or Thompson Local are great places to start as well as their primary purpose being to provide other people with a list of local businesses.
It’s important that when creating or claiming a business directory style citation that you also fill out 3 pieces of crucial information.
- Company name (This should ideally be your branded trading name)
- A local telephone number with a local area code
- The physical address of your business